McKinsey's 2024 Wellness Market Report reveals a few key reasons why sauna bathing is surging in popularity.
There are so many reasons for the surge in popularity of traditional Finnish-style #saunas. A big one is because saunas are integral to hot/cold contrast therapy, a proven - and incredibly popular - wellness activity.
1. Consumers are done with health-washing (deceptive marketing which positions a product as healthier than it is.)
Why Saunas?
Sauna bathing has a centuries-old proven track record and evidence as one of the most effective wellness activities.
2. Demand for healthy aging and longevity products and services is increasing, propelled by a shift towards preventative medicine. Around 70% of consumers in the UK and US, and 85% in China, have purchased a product in this category over the past year.
Why Saunas?
Longevity, both in terms of lifespan and health span, goes hand-in-hand with sauna bathing, especially with hot/cold contrast therapy.
3. Sleep ranks as the second-highest health and wellness priority for consumers and is also where consumers have the most unmet needs.
Why Saunas?
A global study that surveyed over 400 sauna users found that an overwhelming majority (83%) reported a positive effect on their quality of sleep. Improving sleep quality was a common reason cited by participants for using the sauna.
Design for Leisure is the exclusive sales and installation partner for custom KLAFS saunas in the U.S.
To read the full McKinsey's 2024 Wellness Market Report, visit: https://www.spabusiness.com/wellness-news/McKinseys-2024-Future-of-Wellness-survey-shows-the-sector-continues-to-grow/352521