WellSpa360: Spa Sustainability

Sustainability is no longer just a "nice-to-have" trend; it’s a vital commitment. Spas must address not only the wellness of their patrons, but also the well-being of the environment. We chatted with experts in the field to uncover their actionable insights and innovative strategies.

Image courtesy of Ojai Valley Inn

Original article published online at WellSpa360 here. April 2025

What tips do you have for implementing more ecofriendly practices in spas and wellness centers?

Kate Morrison, director of wellness and sustainability, Ojai Valley Inn: Small changes can make a big impact in the long run. In 2016, we discontinued the use of plastic water bottles at Spa Ojai, thereby preventing over 40,000 single-use plastic bottles from ending up in landfills annually. This initiative also inspired our entire resort to phase out plastic water bottles a few years later, making our small change even more impactful.

Don Genders, founder & CEO, Design for Leisure and chair, Global Wellness Institute’s Hydrothermal Initiative: Water sustainability must be a top priority for our industry. Simple, common-sense changes can make a significant impact—starting with the textiles used in spa areas. It’s surprising that many hydrothermal spaces still rely on heavy terry cloth robes and towels, which absorb large amounts of water and require more resources to wash and dry. A smarter alternative is Turkish towels and robes, which are both luxurious and far more water-efficient. Another easy yet impactful change is that male bathers must wear speedos instead of swim trunks, which can absorb up to six times more water from a pool. Similarly, bathing caps can help minimize water loss. Small adjustments like these can lead to big savings.

However, the biggest challenge in water sustainability lies at the regulatory level. Take drench showers, for example—these can use up to 40 liters of water per guest. Unlike locker room showers used for full-body cleansing, drench showers primarily serve to rinse off sweat before or after hydrothermal experiences. If industry regulations evolved to classify them separately and allow for water sanitization and reuse, the potential savings would be enormous. By pushing for smarter regulations alongside practical in-house changes, we can make a meaningful difference in water conservation.

What are some important reminders for creating spa programming that is sustainable?

Morrison: Implementing sustainable changes that enhance guest experiences while conserving resources is a proven formula for success. At Spa Ojai, we have adopted waterless pedicures, replacing the traditional foot soak with a hot towel wrap and extended hands-on exfoliation and massage. This approach allows us to reduce our water and chemical usage while delivering an elevated experience to our guests.

Genders: Sustainable water practices can be both simple and effective. Consider using highly efficient Turkish towels, installing proximity sensors on faucets to prevent unnecessary water use, and requiring bathing caps and speedos to minimize pool water loss. Beyond these practical steps, the industry must start challenging outdated regulations that contribute to water waste. By reevaluating and refining these standards, we can create more sustainable practices that benefit both the planet and the people we serve.

Where do you see the future of spa sustainability heading?

Morrison: The significance of sustainability in spa and wellness is only growing stronger. Dedicated spa clients, who prioritize their personal well-being, also care deeply about the wellness of others and the planet as a whole. They are becoming increasingly aware of their impact and seek to make thoughtful choices. Organizations like GSN Planet are leading the way by providing tools and resources and fostering a community that emphasizes sustainable yet successful business practices.

Genders: If the spa industry doesn’t take the lead in setting water-saving standards, external entities will do it for us. By proactively developing effective solutions, we can position ourselves as a driving force in water sustainability. Collaboration is key—we must work together to implement self-regulation while challenging outdated codes and regulations that contribute to water waste. Forward-thinking operators will play a crucial role by embracing innovative water-saving technologies and processes. While the upfront investment may be higher, the long-term benefits for both the environment and our industry could be transformative.