Trend 4: Cold Therapies Continue to Fascinate

TechnoAlpin's new SnowSky shower features snow falling from above.

There is no better advertisement for the benefits of hot/cold contrast therapy – and by extension hydrothermal bathing – then the filling of social media feeds with athletes (both amateur and professional) extolling the benefits of ice baths and cold plunges. Though it’s a social media phenomenon the world over, perhaps the biggest bottom-line impact to our industry is what this phenomenon has done to grow what had been the largely untapped (and huge) US market. With a new understanding of the benefits of both hot and cold in holistic wellness, we are seeing an explosion in growth for every manner of thermal bathing in North America.

Adding cool down to any space is easy with the flexibility of indoor snow. This offers a great opportunity for fitness studios. Images courtesy indoor snow experts TechnoAlpin