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Writer's pictureDesign for Leisure

Spa Business - Design for Leisure expands leadership team to accommodate surging demand for hydrothermal bathing

DFL has a global portfolio of award-winning clients, including Faena Hotel Miami Beach (pictured) / Faena Hotel Miami Beach / Nik Koenig
DFL has a global portfolio of award-winning clients, including Faena Hotel Miami Beach (pictured) / Faena Hotel Miami Beach / Nik Koenig

Hydrothermal spa and wellness specialist Design for Leisure (DFL) has announced Rony Genders' promotion to company director, overseeing the management of DFL's UK Design Studio, and Todd Copeland's appointment to US national sales director.


Todd Copeland (left) and Rony Genders (right)



Rony, son of company founder and CEO Don Genders, has been with the company for nearly two decades, steadily contributing to its success and evolution. His new role will see him continue to work closely with leading spa consultants, interior designers and architects on spa and wellness design projects around the globe while continuing to grow DFL’s team of spa designers.


Meanwhile, Copeland brings more than 30 years of experience in the luxury residential, hospitality and product sectors to DFL. He will focus on building DFL’s impact within the US’ fast-growing US$1.8 trillion wellness market.



“Our growth reflects the growing US$5.6 trillion wellness economy and the surging post-pandemic demand for the tangible health benefits of hot/cold contrast therapy, the foundational modality of ancient hydrothermal bathing practices,” said Don Genders.


“We’ve been steadily building our teams in both the US and the UK and are thrilled to announce Todd’s appointment and Rony’s recent promotion.”


Genders said that DFL’s expansion and new management appointments enable himself and his partner Matthew Williamson, COO, to focus on strategic initiatives and growth, including emerging verticals outside traditional luxury commercial hospitality, such as multi-family wellness, high-end residential projects and new wellness categories in the US, including bathhouses and sports wellness facilities.


Williamson added: “This is an exciting chapter in DFL’s history, underscoring our unwavering commitment to the hydrothermal spa and wellness sector and our growing roster of clients in commercial hydrothermal and luxury custom residential design and construction”.



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